Digital asset management (DAM) is the practice and process of tracking, organizing, storing and distributing digital assets. Within many companies or agencies, the DAM is the heart of activities for your digital assets.
A digital asset is any digital file that provides value to the organization. The most common are images and videos, but they can also include audio files, documents, spreadsheets, presentations, and more. DAM software enables brands to develop a library of photos, videos, graphics, PDFs, and templates that are easy to search and ready to deploy.
- Provides a measurement of return on investment (ROI)
- Reduces time spent on projects and management by increasing efficiencies
- Increases brand consistency throughout organization
- Use and reuse assets to extend their lifecycle, providing more value
- Centralized asset management reduces workflow redundancies
- Increase the ability to collaborate more effectively within teams and organization
- Provide requested assets to stakeholders and external partners.
- Increases speed of marketing campaigns.
- Quickly find assets through powerful metadata search
- Control access to your assets so only approved versions are being used
- Reduces the cost of lost or misplaced digital assets
- Integrates asset information from other sources
- Provides for better control of licensing and usage rights for digital assets.
- Distribute requested assets in the request with immediate transcoding
Global Digital Asset Manager System (GDAMS)
Global Digital Asset Management System, or GDAMS, is a combination of best-in-class software, software development (as needed), services and support and other workflow components designed to create an end to end Digital Asset Management solution and environment. GDAM is designed to be modular and scalable and intelligently grow as your enterprise requirements grow and has been used by many government agencies.
Three Benefits of GDAMS for your organization:
- Enables consistent and secure Governance and Control
- Creates the ability to create highly customizable workflows for your organization
- Improve measurement of return on investment (ROI)
Three Benefits of GDAMS to Managers:
- Reduces time spent on projects and management by increasing efficiencies
- Eliminates the cost of lost or misplaced work
- GDAMS provides a single source for contracting, responsibility and accountability
Government Use
GDAMS has been used by many agencies in the federal government including the United States Navy, United States Army Special Operations Command (USASOC), National Aeronautics and Space Agency (NASA), Defense Intelligence Agency (DIA), National Reconnaissance Office (NRO).
These agencies have found GDAMS essential to provide proper governance and control of digital assets and workflows within their agencies. Centralized asset management reduces workflow redundancies. GDAMS provides an approved and tested solution through a single source contract.
Areas that GDAMS has been used include Public Affairs (PA), including marketing and branding departments, Visual Information departments, graphic shops, printing and distributing areas, agency history and archiving departments and software distribution commands.
In-depth
GDAMS is a robust digital media asset management solution which easily handles both flat and layered files, video projects, fonts, 3D imagery/graphics and 3D printer files. The interface is web based and is compatible with all major browsers. GDAMS includes highly efficient search capability, easily-configured artificial intelligence, digital rights management templates, video transcoding and color matching support.
GDAMS also lets you push content directly to social media, e-commerce, and other digital platforms. Whether you use the built in link-sharing option, or send files through Resilio, GDAMS is very capable of sending as few or as many files as you might need to deliver. GDAMS includes a REST API and can be integrated with most third party applications.
Access Assets on the Go
Access and interact with your assets from any platform, on any device using the browser-based interface. You control the look and feel of your workspace so that even non-technical users are comfortable using it. You won’t need to install plug-ins or client software.
Upload Assets and Files
Make the most of upload speed
- Multi-threaded uploading and large file (> 4 GB) uploading supported.
- In-progress uploads may be paused, resumed, or cancelled
Download and Share
Easily share and download assets:
- Automatic conversion to the right format for the intended purpose
- Quick download an asset with a single click
- Share asset links with others
- Schedule, post and track views of assets straight from the GDAMS interface.
- No need to download a file just to upload it to a social site. GDAMS can publish on demand straight from your server or cloud-based solution.
Seamless Share
Connect DAM to the rest of your enterprise with powerful and standard integration toolkits. GDAMS’ RESTful API increases adoption, consistency, and access for all by integrating DAM with your Adobe desktop products, WCM, CMS, PIM, and other enterprise solutions.
GDAM API and Integration
GDAM provides open APIs that enable integration into many products on today’s market. By connecting other systems into your GDAM, you’re able to drive productivity more than ever before. With hands off data transfer between services, you remove human intervention and areas for mistakes.
So Much More...
GDAMS is a feature-rich and versatile solution that can help your organization create and manage a complete gamut of workflows. Contact GTGI today to learn more here.